Actualités rebranding-serow-lactima
Nine Rebranding Myths and Misconceptions Debunked
Mon, 05 Aug 2024 03:33:00 GMT
It seems like everyone is rebranding these days. Major social media platforms have embarked on ambitious rebranding journeys, from Twitter to X and Facebook to Meta. And corporate entities are also ...
What is 'Rebranding'
Wed, 11 Oct 2023 08:19:00 GMT
Definition: Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand.
5 Key Lessons From Starbucks’ Rebranding Exercise
Sat, 14 Sep 2024 17:00:00 GMT
While the two play off each other, neither asset relies on the other to spur brand recognition. Starbucks’ recent rebranding ensures that each can stand alone—allowing the design team more flexibility ...
LMPD launches new rebranding campaign as part of series of changes
Wed, 02 Oct 2024 15:45:00 GMT
THIS REBRANDING CAMPAIGN BY LMPD COMES AS THE DEPARTMENT CONTINUES NAVIGATING SEVERAL ISSUES LAWSUITS, INTERNAL PROBLEMS, PUBLIC SCRUTINY, COMMUNITY DISTRUST AND THEY’LL SOON BE UNDER THE ...
College to undergo a major rebranding
Thu, 12 Sep 2024 17:00:00 GMT
“City of Bristol College has been a sleeping giant and is now awakening,” said the college’s new chairman Phil Smith during a major rebranding event. The event took place at its College Green campus ...
Is rebranding Woolworths worth the pain?
Sun, 29 Sep 2024 16:42:00 GMT
ANALYSIS: Woolworths has committed $400m to rebranding in New Zealand, but some in Australia believe the company should sell out. Rebranding a major business is a tricky thing, and it can go one of ...
‘Tech with a cause’: Mozilla on rebranding to create an identity away from Firefox
Tue, 24 Sep 2024 08:09:00 GMT
When someone says Mozilla what is the next word that immediately springs to mind? If you said Firefox then you are in good company. Tech brand Mozilla is the definition of a company that has been ...
Coles’ rebranding pilot could end an era for two leading liquor banners
Tue, 03 Sep 2024 17:00:00 GMT
Coles Liquor will rebrand some of its Vintage Cellars and First Choice Liquor Market stores to Liquorland Cellars and Liquorland Warehouse. The transformation will be launched in November in six First ...
Using the rebranding of a Rochester school to inspire excellence
Mon, 09 Sep 2024 03:41:00 GMT
Schools in New York state that are identified as struggling or failing are placed in an intensive accountability category, and McClary is hopeful the rebranding of the school will motivate ...